Traditional and transitional | March 12, 2014 | Almanac | Almanac Online |


Community - March 12, 2014

Traditional and transitional

Eileen Bocci brings a new look to a familiar location

by Jane Knoerle

Traditionally Derby, located at 850 Santa Cruz Ave. in downtown Menlo Park, opened last August in the site formerly occupied by Traditions. The store is a blend of the old and the new, giving a "today" look, while carrying some of the former store's lines.

Owner Eileen Bocci lives in San Carlos, but is no stranger to Menlo Park. She often stopped at Traditions after dropping her kids off at Sacred Heart Prep. Although this is her first retail venture, she has had a design studio for 10 years and grew up with antiques and design. (Her mother had an antique store).

The name Traditionally Derby is an acronym, combining Tradition with Design by ERB, her initials. She employs a staff of five for the 5,500-square-foot showroom; two are interior designers available to customers. The store manager is Amy Templeton, who had worked at Traditions the last two years.

The store features a broad selection of upholstered sofas and chairs, tables, desks, beds and more. It carries Kindel Furniture, Hickory White, Lillian August Collection, and MT Company including Shabby Chic, among others. There are also works of art from the Dorothy Draper collection. (Dorothy Draper was one of the 20th century's most famous designers.)

Ms. Bocci points out a crescent-shaped Dorothy Draper sofa covered with gray velvet. (Gray is the new neutral, she says.) The sofa was decorated with several pillows, including a luscious cream silk creation embroidered with silver leaves.

Beautiful pillows, mirrors, rugs, candlesticks, painted Italian urns, table linens, luxurious bed lines, framed prints and more are available as household accessories. Ms. Bocci carries Arte Italica, vintage-inspired tableware combining porcelain and pewter.

There are also tempting gift items scattered about the store, such as faux flowers in a square glass vase or Manhattan scented candles in a velvet-lined case. Derby also offers complimentary gift wrap.

Customers range from the late 20s to the 80s with a definite input from the tech generation. Asked if Facebook and Google employees were shopping, Ms. Bocci said there is definitely a tech presence. "The younger generation usually knows what they want. They're decisive."

Ms. Bocci is proud of the extensive Design Library at the back of the store filled with fabrics for special order upholstery, window treatments, pillows and and bedding. Derby's home design workroom does custom upholstery and draperies.

"Our Design Library is a unique space. It eliminates all those trips to the Design Center in San Francisco. We let our customers check out items. Then they can just drop them off in the mail slot in the back door," she says.


There are no comments yet for this post

Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: * Not sure?

Choose a category: *

Since this is the first comment on this story a new topic will also be started in Town Square! Please choose a category that best describes this story.

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields


Meet the winners!

The results are in. Check out The Almanac readers' favorite foods, services and fun stuff in the area.

View Winners