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What do you think of AARP’s “Don’t Vote” campaign?

Original post made by Richard Hine, editor of The Almanac, on Oct 24, 2006

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Comments (4)

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Posted by Smart Voter
a resident of Menlo Park: University Heights
on Oct 24, 2006 at 3:25 pm

I couldn't disagree with Warren Slocum more. The AARP ad campaign is smart. First, it gets your attention. Then it delivers a great message: don't vote until you know what the heck you're doing.

For AARP's constituents -- those age 50 and over -- the emphasis is finding out how the candidates stand on such issues as Social Security and health care.

I think the campaign is smart for AARP. And it's smart for the Republic. You don't want dumb voters.


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Posted by Concerned in Palo Alto
a resident of another community
on Oct 25, 2006 at 10:22 am

Discouraging people from voting doesn't seem like a good idea at all. Voting is one of our most valuable rights - just observing what it takes to vote in other parts of the world makes this easily apparent. It may be discouraging sometimes when issues and candidates on the ballot don't reflect our beliefs and opinions, but when supported this system of government is much better than other alternatives. Maybe what is required is not less involvement in the voting process but more involvement.


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Posted by Avid Voter
a resident of Portola Valley: Ladera
on Oct 25, 2006 at 11:37 am

We do need more informed voters, but AARP's advertising pitch doesn't seem appropriate. It's more a Madison Avenue gimmick to try to attract people's attention. It doesn't work for me.


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Posted by Enfranchised and loving it
a resident of Menlo Park: Menlo Oaks
on Oct 25, 2006 at 2:56 pm

AARP let a good idea down by pasting a trite slogan all over it.

This is either a dumb mistake or a very subtle political ploy -- there are plenty of groups that would benefit by seeing certain types of voters stay home on election day. "Get out the vote" tactics have a sinister parallel that is very real, but seldom spoken about: "Keep voters away."

Of course, one might argue that anyone who doesn't read past the first two words on a Web site probably isn't going to make the best informed voter.

AARP should have used my favorite slogan: "If you don't vote, you can't complain."


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