Viewpoint - May 4, 2011

Letter: Time for Cargill to get specific on Saltworks

In their best-selling book, "Freakonomics," authors Steven D. Levitt and Stephen J. Dubner discuss residential real estate agents' selling techniques.

It turns out that when real estate ads use vague adjectives and descriptions, the homes sell for less. When real estate ads are specific, the homes sell for more because they have more intrinsic value.

Where have I recently been hearing vague adjectives and lack of specificity regarding real estate?

On the Cargill/DMB proposed Saltworks project in the Bay. They have no pictures of actual housing units, no specifics on square footage or price. And DMB representatives even concede that no one really knows yet how the project will look so it is premature to comment. Is Cargill/DMB's vagueness cause for concern? Should Peninsula residents trust these tactics?

Kaia Eakin, Redwood City


There are no comments yet for this post

Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: * Not sure?

Choose a category: *

Since this is the first comment on this story a new topic will also be started in Town Square! Please choose a category that best describes this story.

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields