http://almanacnews.com/blogs/p/print/2013/11/13/what-happened-to-terrone


Local Blogs

By Elena Kadvany

What happened to Terrone?

Uploaded: Nov 13, 2013

Some detail-oriented diners might have noticed that Terrone, the "pizzeria-ristorante-bar" that opened in February this year at 448 S. California Ave. in Palo Alto, has disappeared – in name at least.

What was formerly Terrone (a derogatory term that refers to south Italian farmers) is now Terún, which has the same meaning but is a northern Italian dialect, said owner Franco Campilongo.

Campilongo said the restaurant made the switch after finding out that a Canada-based company, which owns numerous Italian restaurants in Toronto and two in Los Angeles, had trademarked the name "Terroni."

Apparently, Terrone's ending vowel "wasn't different enough," Campilongo said.

"I didn't want to waste my money and time fighting it," he added.

And voilà, Terrone became Terún, with a new sign and new website (though a small piece of paper with "Terrone" typed above the restaurant's hours does remain hanging to the left of the front door, as of today).

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